Spell May 14′ Look Book ‘White Dunes, Gypsy Hues’.
Photography and Film by Johnny Abegg | Model Rachel Rutt @Kult.
Styling and Art Direction Lizzy and Spell of Spell | Styling Assistant Lily Reed Jones
Makeup Ashlea Penfold | Hair Luciana Rose
Set Design & Assistants Renee McEvoy & Mae Hanna
Tribal props sourced from Gypsy River.
Old pawn turquoise & vintage hats from Sarah Humphries private collection | Black Concho hat from Gypsy Stone
Music ‘Midnight Dawn’ by MT WARNING
For our April/May 14 Lookbook our Spell muse takes to a sprawling sand-scape in a far away land, lost in a sea of white dunes and gypsy hues, she explores different shades of light and shadow as the sun tracks across the sky.
With florals reminiscent of some a psychedelic Tuscan garden and a muted python print with shadows of hibiscus, both softened by the snowy-white of vintage crochet lace… throw in some trucker tees, raglans and flannel shirts with brass tipped collars, signature Spell slouchies (they’re back!!), sheer dusters and flowing kimonos that catch the wind as you walk – then style it all back with chunky boots, tribal bits and turquoise bobs and you have Spell Fall 14…
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Shooting this look-book was beyond challenging. Spelly was breast feeding, and I was 6 months pregnant. But with all great challenges, comes great rewards. We were so proud of ourselves, bringing our vision to life amidst the glorious juggle of family life. With my partner Johnny by my side, and Spell’s twin Luciana on hair and Jagger duty… not to mention the little army of incredible assistants from our Spell team… it all came to life the way we’d dreamed. And Rachel Rutt, with her raven locks lashing with the fierce desert winds, shines as our latest muse.