6 White Horses – Scarlet Begonias
Debut Collection
Photography Tara Samuelson
Little muses Daisy, Phoenix, Imogen, Frankie, Sunny, Sky & MD.
When our dear friend Sarah Humphrey (@sarah_phoenix on Instagram) told us she is doing a kids label, we were over the moon. We’d never imagined what it would be, this woman has the most amazing wardrobe in the world, her love of vintage is stronger than anyone we’ve ever met.
Sarah said a decade of global roaming gave her the desire to create beautiful, quality pieces for children that appeal to their whimsical spirit and love of dress up.
“We combined the relaxed, anything goes style of Byron Bay with cuts and embellishments drawn from our favourite aspects of decades past,” she said. “We adore the idea of lasting fashion as opposed to ephemeral trends.”
Her aim, like with her vintage pieces, was to make high quality, timeless pieces that could be passed from sibling to sibling to their children’s children. The result of the passion is a line of clothing that is bohemian and rock and roll all in one!
We are absolutely besotted and love all of the designs and can’t wait to get our little ones in it! Congratulations to Sarah and we hope our beautiful Spell community love it as much as we do!