When planning the Sydney media-launch of our Spell Book, we knew we wanted to create a space in Sydney that represented the wonderfully Spell-esque mishmash of vintage, up-cycled loveliness in our Byron Bay design studio, filled with things from our past and things from our dreams… So rather than trying to beg, borrow and steal a whole bunch of treasures from suppliers in Sydney – we packed a truck full of everything we love in Byron Bay and drove it down to Sydney! Yeah. Big job – but oh, boy! Was it worth it!
We set up this blank canvas with 5 little installation spaces – inspired by a chapter in the book called ‘The Things We Love”: Stars & Stripes, Turquoise, Lace, Feathers & Leather. We put decals on the wall to punctuate each installation (thank you Lauren from @theblacklinebylauren for the calligraphy!) Each space was an instagram-worthy snapshot with a hundred little details and it all looked a dream!
The night was incredible, we had visits from bloggers Helen Janneson Bense, the girls from They all Hate us (we love you Elle & Tash), entrepreneur megastar Lisa Messenger, peeps from Mags we’ve only ever met over email and so many friends and even our mum came up from Melbourne!
We hope you love all this imagery, it truly honours the energy of our Spell Book and it feels like we were able to create our spirit space all in one little room! What a joy!
To our event sponsors
And event contributors
Without you it would not have come to life!
THE WINNER OF OUR #SPELLBOOKOURSTORY HASH TAG GIVEAWAY IS: